منابع مشابه
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Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this article is to provide a comprehensive framework intended to guide research effort...
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ژورنال
عنوان ژورنال: Advances in economics, business and management research
سال: 2023
ISSN: ['2352-5428']
DOI: https://doi.org/10.2991/978-94-6463-098-5_222